People sell property for many reasons, we’ll work with yours
When anyone looks to sell their house, they usually have certain goals in mind. Whether it’s selling your home within a certain time-frame or selling your property for a particular price, we’ll do everything in our power to meet your requirements.
Our Process for Selling Your Home
Exclusive Marketing Agreement
Once your property has been formally appraised and you’re happy with the price we’ve set as the target, our proposed personalized marketing strategy and a mutually agreed marketing investment, it’s time to get started. Both parties (homeowner and agency) will then enter into an Exclusive Marketing Agreement, officially marking the start of your property sales campaign.
Immediately After Agreement Signed
Building Reports
We can arrange a building certifier to organize the legally required Building Reports and Energy Efficiency Rating for your home. You’re welcome to nominate your own certifier, however if you don’t have the time or a trustworthy company in mind, we have good relationships with reliable certifiers and can take care of certification for you.
Prepare Contracts
We’ll forward through all required information to your solicitor who will then prepare an official “Contract for Sale”. Again, if you do not have a preferred solicitor, we would be happy to recommend one for you based on your requirements.
Clean & Prepare Home
Whilst we’re taking care of the legal bits and pieces in the background, it’s time to thoroughly attend to the presentation of your property. From cleaning through to maintenance, it’s all about ensuring your home is looking immaculate and in tip-top shape. This is the stage where small investments in cleaning, decoration, styling and superficial renovation yield the best returns.
Within 2 Weeks
Professional Photography
As soon as your home is looking it’s best, we’ll set up a time for our professional photographer to capture your dwelling in full glory.
Receive “Contract for Sale”
By this point all legal bits and pieces have been sorted out and you will receive a “Contract for Sale” certifying that both your asset and our selling process is 100% legally compliant.
Within 1 Business Day
Launch Marketing Campaign
Time for the exciting part! It’s time we officially launch your property marketing campaign for all to see. This will be based on our agreed strategy, incorporating the Team Robson & inStyle Estate Agents web sites, Property Portals and our highly targeted Social Media (Facebook, Instagram, Twitter etc.)
1st Weekend After Marketing Campaign Begins
Organize Exhibition Schedule
Looking at expected demand for your home, we’ll set in place a regular schedule for exhibitions and open homes. If your property is tenanted, we will liaise with your tenants to find suitable times and communicate this schedule with them.
Hold First Exhibition
During this first weekend, we’ll also hold the first exhibition for your home. We’ll arrive early to prepare ensuring everything runs smoothly. Making sure all prospective buyer’s are comfortable, we’ll be gauging interest in your home and collecting contact details throughout.
Follow-up With Potential Buyer’s
As our marketing campaign for your home unfolds, we’ll be continuing to follow-up with all interested parties to ensure that momentum continues to build. You’ll also receive updates from your agent throughout this time to ensure you know what’s happening.
Once Formal Offers Have Been Made
Negotiate With Interested Buyer’s
Once formal offers have been received, we will then begin negotiation amongst those interested in buying your residence. This is done in an honest and ethical fashion, however if there are multiple interested parties it’s important that we get you the best possible price.
Present You With All Formal Offers
Whilst negotiation is happening, you’ll be informed of every formal offer that is made. You’ll also be given genuine feedback from your agent on the suitability of that offer. This will continue until you are happy with the price your potential purchaser has put forward.
When A Suitable Offer Is Made
Offer Accepted
After you’ve accepted an offer you are 100% satisfied with, we will then liaise with your chosen solicitor and the solicitor of the soon-to-be new owner of your property. We’ll provide all relevant information and ensure everyone is on the same page so as your exchange and settlement go as smoothly as possible.
Exchange of Contracts
At this stage the buyer/buyer’s solicitor may have certain conditions (such as vacant possession of the property ie. the property is transferred without any current lease) they wish added to the contract. Usually exchange happens within 2 weeks after the offer is accepted and formal finance is approved.
Approximately 2 Weeks
Organize Everything For Settlement
Finally, it’s time to work towards the agreed settlement date and complete handover to the new buyer. Most often this happens within 30 days of exchange of contracts, unless vacant possession is requested. If this is the case your current tenant’s must be informed and given 8 weeks’ notice before settlement can take place.
Approximately 2 – 8 Weeks
Congratulations, You’ve Sold Your Property!
When the agreed upon settlement date arrives, all outstanding money will be transferred into your nominated bank account. It’s time to crack open the Team Robson Champagne because you’ve just officially sold your home!
Selling Methods We Use To Get Your Property Sold
Auction
Ideal for when properties are in hot demand or when a property will be sought after because of desirability and its unique qualities. Demand being the keyword. Auction is only an advantage when there are many buyers who will compete for a property.
One major disadvantage is that auctions can attract bargain hunters. These buyers hunt for sellers looking for a quick sale and use lack of bids as a way to drive down the price. Auctions are also very public, so if you don’t reach your reserve price this is going to lower the perceived value of your home to any interested purchasers who chose not to bid at auction.
Private Treaty
Private Treaty is about negotiating with buyers on a one-on-one basis. Attracting offers and allowing the seller to negotiate with the best (or even only interested buyer), in a more private and confidential manner.
This keeps other interest a mystery to interested buyers and is ideal for properties that would have a niche appeal to a particular demographic or when only a handful of buyer’s show interest.
Price Range
Price Range is a variation of a Private Treaty sale. By indicating an attractive price point but also suggesting a higher end of the range you attract more interest whilst keeping your options open. This often leads to a strong negotiation point whilst getting your foot in the door with people who like to start their offers at the lower end of the scale.
Another advantage of Price Range sales is that if you are looking to sell quickly, you won’t be turning away buyer’s at the lower end of the spectrum. This gives you plenty of options if high value offers don’t eventuate.
Price Plus
Similar to Price Range, however you don’t set a cap on the upper end. This allows even more scope for negotiations especially if there are many people interested in the property. Think of it a bit like a secret auction running over a greater period of time.
Set Price
Set Price is where you offer a property at a price that will attract offers for the full price you are expecting. Occasionally offers above are made to eliminate competition, depending upon demand however the opposite is also possible with purchaser’s offering less than the indicated price.
Tender
Selling by Tender is a method where contracts are issued and buyers submit a price in the form of a contract and deposit. It’s also completely confidential and one of the main advantages of Tender sales is that you’re receiving formal offers up-front, weeding out many people who aren’t serious.
The seller will sign with the buyer offering either the highest price or best terms and only with a price that is acceptable. You can also turn down all offers, returning any deposits and contracts if no price is suitable.
Timing for the sale of your property
Buyers for a property can be found all year round, however, it’s not often a purchaser for your home is out there simply waiting for you to put your home on the market.
Timing, presentation and marketing are essential to bring buyers and sellers together for the best result.
Spring is often considered to be the best time to sell. It’s a time of optimism and with the weather clearing, more potential buyers will be out and about. It is also a time when more sellers will put their homes on the market so there will be more competition.
Winter usually presents fewer buyers, but they are often more focused on purchasing and traditionally, there will be fewer homes on the market to choose from.
Autumn in Canberra and surrounds is an awesome time to present homes. The gardens can look spectacular with the turning colours of trees and the daytime temperatures are very pleasant for prospective buyers.
Prior to placing your home on the market, allow an additional two weeks to prepare the contract for sale, the property and the marketing material.